Business & Operations

The Yomiuri Shimbun has for many years engaged in activities for the benefit of society. We have built up a track record in a range of areas, such as the promotion of sports and culture and the enhancement of education, healthcare and welfare. We also support the advancement of many different fields by presenting awards to outstanding programs and holding a variety of competitions. Read on to learn more about our initiatives.

Sports

The Yomiuri Shimbun helps to convey the magnificence of sports by sponsoring professional sports teams and tournaments as well as presenting awards to athletes and other relevant people who have made outstanding achievements in sports.

Baseball

We have developed a variety of baseball programs, the foremost being the Yomiuri Giants professional baseball team.

Hakone Ekiden

Hakone Ekidenopen_in_new

The Tokyo-Hakone Intercollegiate Ekiden Relay Race (Hakone Ekiden) is a relay marathon contested by university teams, held in January every year. The race is run over two days from Otemachi, Tokyo, to Ashinoko Lake in Hakone and back.

All Japan University Women's Ekiden

All Japan University Women's Ekidenopen_in_new

All Japan University Women’s Ekiden is held in autumn every year to decide Japan’s best female collegiate ekiden team.

JFA National Team Partner

The Yomiuri Shimbun has concluded a partnership agreement with the Japan Football Association (JFA), under which it provides support for Japan’s men’s and women’s national teams at all age levels, among other activities.

JFA U-12 Japan Football Championships

JFA U-12 Japan Football Championshipsopen_in_new

The U-12 football championships have produced numerous national team and J-League players.

Inter High School Sports Festival

Inter High School Sports Festivalopen_in_new

The Inter High School Sports Festival, affectionately known as “Inter-high” and “Koko Sotai,” is the largest general sports championships for high school students.

Culture & Entertainment

The Yomiuri Shimbun is engaged in a wide range of cultural programs. We contribute to the promotion and revitalization of Japan’s culture by sponsoring official go and shogi tournaments, sponsoring exhibitions and running various competitions.

Ryuosen

Ryuosenopen_in_new

Ryuosen, Japan’s foremost shogi championship, is hosted by The Yomiuri Shimbun.

Kiseisen

Kiseisenopen_in_new

Kiseisen, Japan’s foremost go championship, is hosted by The Yomiuri Shimbun.

Japan Grand Prix International Orchid and Flower Show

Japan Grand Prix International Orchid and Flower Showopen_in_new

One of the world’s largest festivals of orchids features exhibits, contests and orchid sales.

Yomiuri Shohoten Calligrafy Exhibition

Yomiuri Shohoten Calligrafy Exhibitionopen_in_new

The Yomiuri Shohoten Calligrafy Exhibition, one of Japan’s largest exhibitions of calligraphy open for public submissions, is geared toward traditional calligraphy rooted in classical literature. Winning entries are selected in four categories – Kanji (Chinese characters), Kana (Japanese syllabary), Tenkoku (seal engraving), and Chowatai, which is mixed writing of kanji and kana.

Yomiuri Nippon Symphony Orchestra

Yomiuri Nippon Symphony Orchestraopen_in_new

Affectionately known by the nickname “Yomikyo,” the Yomiuri Nippon Symphony Orchestra is a representative orchestra of Japan that has been dedicated to promote the culture of music.

Yomiuri Photo Grand Prix

Yomiuri Photo Grand Prixopen_in_new

The Yomiuri Photo Grand Prix is a competition open to all lovers of photography, whether professional or amateur.

Business

Leveraging our knowledge and insights as a newspaper company and our network that spans the whole of Japan, we are taking on the challenge of new initiatives, including partnerships with other industries.

YOMIURI
BRAND STUDIO

YOMIURI
BRAND STUDIOopen_in_new

With the strengths of the Yomiuri Shimbun Group as its foundation, YOMIURI BRAND STUDIO seeks to solve the problems of companies and society.

YOMIURI
X-SOLUTIONS

YOMIURI
X-SOLUTIONSopen_in_new

YOMIURI X-SOLUTIONS provides data marketing across the three categories of mass media, namely newspapers, publishing and television.

RETAIL AD
CONSORTIUM

RETAIL AD
CONSORTIUMopen_in_new

Retail Ad Consortium is a group of companies that seeks the optimization of newspaper insert and internet advertising.

marie claire

marie claireopen_in_new

A high-end lifestyle magazine for independent women, published in 30 countries worldwide. It is included as an insert with the morning edition of The Yomiuri Shimbun in some areas of Japan’s major cities on the last Thursday of every month. Click here for the digital version.

yomiuriONE

yomiuriONEopen_in_new

yomiuri ONE is a customer data platform (CDP) that holds data on the attributes of “Yomiuri ID” owned by the Yomiuri Shimbun Tokyo headquarters, as well as visitor traffic records of the sites operated by the various Yomiuri Shimbun Group companies and estimated data attributes of third-party information.

idea market

idea marketopen_in_new

A purchase-based crowd-funding website operated by The Yomiuri Shimbun.

Others

Other programs and businesses in which The Yomiuri Shimbun is involved.

Filming Location Provision

The Yomiuri Shimbun Tokyo headquarters provides a variety of indoor and outdoor facilities as a filming location for movies, TV dramas, commercials and other productions.

Waizu Club

Waizu Clubopen_in_new

A membership organization operated by The Yomiuri Shimbun, Osaka, for people aged 50 and over. Members can enjoy a variety of cultural and sporting activities and take part in volunteer activities.

Yomiuri Travel Service

Yomiuri Travel Serviceopen_in_new

Yomiuri Travel Service is a general travel company that arranges a wide variety of domestic and overseas travel, from day-trip bus tours to Antarctic cruises.